THE-PRIVATE-LABEL aims to bring hard-to-find, emerging labels from across the globe to the sartorial savvy girl that’s not got time to rummage those rails

Taking the concept store experience online, THE-PRIVATE-LABEL carefully curates an exclusive edit seasonally. One that will complement any wardrobe – think elevated essentials, chic classics + fresh. Feminine fashions.

With each passing season, THE-PRIVATE-LABEL reflects + refreshes its designer + trends to make sure it’s always on that ever-changing pulse. More you’ll never have to say, ‘That’s so last season’ again…