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SORRY I’M NOT was founded in May 2013 and is led by head designer Nikita Moiseenko. With a dedicated team of pedants and aesthetes at his side, it creates magic and fairytales. Fresh, bold and boundless, SORRY I’M NOT made its fashion breakthrough in Russia and abroad with customers and onlookers delighting at its unique patterns, skillful tailoring and unapologetic prints. The audacious, dazzling and fashionable clothes come without cliché and are often unique items.